‘Nippies’: How Lyons Turned Inexperienced Young Ladies Into ‘Excellent Housewives’!

2019-07-02T17:36:01+01:00July 2nd, 2019|Tags: , , , , , , |

Nippies: Any marketing person worth their salt will take any opportunity to regale potential customers with the ‘brand equity’ associated with the products in their portfolio. A pleasant personality was judged more important than good looks It’d be convenient to dismiss the phrase as ‘marketing gobbledegook’ but, jargon aside, ‘brand equity’ is simply the term professionals use to describe the value premium that a company generates from a product that has a recognizable name, when compared to a generic equivalent. A huge part of the brand equity of the Lyons’ name is to be found in its heritage and from time to time, we’ll be sharing articles with you that delve into Lyons’ [...]