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‘Nippies’: How Lyons Turned Inexperienced Young Ladies Into ‘Excellent Housewives’!

2019-07-02T17:36:01+01:00July 2nd, 2019|Tags: , , , , , , |

Nippies: Any marketing person worth their salt will take any opportunity to regale potential customers with the ‘brand equity’ associated with the products in their portfolio. A pleasant personality was judged more important than good looks It’d be convenient to dismiss the phrase as ‘marketing gobbledegook’ but, jargon aside, ‘brand equity’ is simply the term professionals use to describe the value premium that a company generates from a product that has a recognizable name, when compared to a generic equivalent. A huge part of the brand equity of the Lyons’ name is to be found in its heritage and from time to time, we’ll be sharing articles with you that delve into Lyons’ [...]

Our Pride In Lyons

2019-05-24T16:05:50+01:00May 24th, 2019|Tags: , , , , |

‘Lyons Instant Coffee Has A Unique Opportunity To Thrive And Prosper In UK Vending’, says What Price Solutions’ MD, Richard Allen.   At What Price Solutions, we have a very uncomplicated business model: we take brands and set out to establish them in the vending market. It’s that simple. You might say we’re the ultimate niche operation: we’re the only sales agency in the UK that’s focused exclusively on the vending & OCS market and we must be doing something right, because we’ve enjoyed annual growth for the past 15 years. Our track record speaks for itself and that’s why there’s hardly a week goes by when we aren’t contacted by a brand that has [...]

We Think When Vending Operators Try Our Coffee, There’ll Be No Going Back…

2019-05-15T13:17:02+01:00May 15th, 2019|Tags: , , , , , , , |

Lyon’s Instant Coffee is ‘the new kid on the block’. It has credibility in abundance and if there’s one word that sums up what vending operators look for when they’re considering taking on a new brand, it’s ‘credibility’. The team behind the brand, Jim Cain, Andy Grelak and Geoff Wakelin, can call upon 100 years of coffee experience between them. ‘Jim and I used to work for Lyons Tetley in the old days’, Geoff Wakelin said. ‘I actually launched Lyons Instant, much to the chagrin of others in the company that only believed in roast and ground. So we knew the values associated with the brand inside out.’ Lyons is one of Britain’s best-known brand [...]